Exploring the benefits of cloud CRM
You’ve started a business, put in the hours, and now have enough clients to assure you that your hard work is paying off. This is where many business owners lull themselves into a false sense of security. They kick back, get careless, and sooner or later start losing money.
The truth is, you need to improve your relationship with current customers, find new prospects, and win back former customers in order to grow and remain on top. These are some of the benefits of cloud CRM systems. This is why businesses leverage Customer Relationship Management (CRM) tools. They integrate all customer information with other powerful features to help establish closer connections with customers and in turn, provide better service.
Even better, CRM solutions today are available in the cloud and offer anytime, anywhere, any-device access via the internet. That said, here’s why you should consider cloud-based CRM for your business.
CRM solutions provide insights and customer information like purchase behavior and preferences within one solution. This makes it easy for your employees to access the information they need to better serve your customers.
What’s more, a CRM tool like Microsoft Dynamics 365 combines CRM, ERP, Office, and other powerful applications into one common data model. The result is a collaborative platform with plenty of productivity-enhancing features and zero workarounds.
Cloud CRM like Dynamics 365 also features real-time customer insights with built-in predictive analytics, business intelligence, and machine learning. They allow you to identify customers’ needs more effectively through past trends and specific customer requirements, and tell you which of your customers are profitable and which aren’t. With that, and the other benefits of cloud CRM, you’ll be able to make better business decisions and take actionable steps according to each customer’s unique needs.
Easy to setup and use
Cloud-based CRMs let you do away with complex on-site installation. All you need is an internet connection to get up and running in no time. At SimplyClouds, we’ll take care of everything, from software installation and data migration to maintenance and upgrades.
Cloud CRM solutions are equally pain-free to use, too. In fact, most solutions are highly intuitive, allowing you to utilize all their features with a minimal learning curve.
Scalable and flexible
Cloud CRMs can be updated to meet your growing needs. You can start with a few necessary features and add more advanced modules when needed. Not only that, cloud CRM solutions can be integrated with a number of applications such as email, ERP, and more. Dynamics 365, for example, can be integrated with Outlook, SharePoint, Office, Exchange, Power BI, among other applications.
Cloud CRMs are available on a pay-as-you-go subscription model. Here, we ensure minimal upfront investment, no hidden costs, and zero hardware or licenses fees.
Simply put, cloud-based CRMs provide a more personal approach to customer service through insights for future development of products and services. Their cross-selling and upselling opportunities help boost customer loyalty and retention, and offer a comprehensive view of your customers’ needs.
At SimplyClouds, we have extensive cloud experience and can tailor flexible CRM solutions that will drive value for your company today and years to come. So if you have any questions about how cloud-based CRMs can help you increase profits, just give us a call; we’re more than happy to help.